Concoct an 802.11 wireless attack in the lab, slap a ‘ph’ prefix to describe it as "phlooding", and send out a press release.
Sound phar-phetched? Nope, as this recent article entitled Phanning the Plames of PHUD points out. It notes that “<Joshua> Wright and his comrades at the Bethesda, MD-based SANS Internet Storm Center (ISC) had seen a lot of "ph" words cooked up by marketers to describe new threats... Sometimes the attention to the new word is more than the actual event warrants. We just reached a breaking point” See Wright’s complete blog here.
At the end of the blog are a number of ph-words submitted by readers “In a pre-emptive strike to marketing bodies everywhere.” A couple of random samples, some of which are pretty clever:
phear - what script kiddies pheel when I'm around
philter - using a computer to sort data
phirewall - a product aimed at stopping phishing attacks
phork - what phishers use instead of chop-sticks
phree software - Spyware enabled software
phriend - That nice man from Nigeria you've been exchanging e-mails with
Actually the pH that concerns me is the alkaline levels in my backyard spa. It gets me into hot water everytime.